The Halve Maan Brewery is a family owned brewery from Bruges (Belgium), established in 1856 and officially launched in China in 2016.
Already exporting to 5 EU countries (the Netherlands, France, the UK, Italy, Spain), the US, Brazil and Mexico and after having worked with a Chinese importer for some time, further developing in the Chinese market was a natural choice.
This case study, compiled in partnership with the Benelux Chamber of Commerce, collects the Halve Maan Brewery experience in the Chinese market and shares the company’s:
- Decision-making process when considering the Chinese market;
- Insights on the difficulties encountered when setting up a shop and when exporting;
- Prospects for the future.